Attitude Behavior Consistency
Brand attitude play a central role in models of consumer behavior and advertising effects. Despite its use to assess the absolute and relative appeal of brands, its correlation to brand choice is...
View ArticleLearning Orientation, Market Orientation, and Innovation: Integrating and...
Recent studies have demonstrated effects of learning orientation or market orientation on innovation-driven organizational performance. While these studies have enhanced our understanding of...
View ArticleA Framework for Market-Based Organizational Learning: Linking Values,...
The authors review the concept of organizational learning and present a broad conceptual framework for its modeling. Within this framework, one specific process for market-based organizational...
View ArticleBranding of Post‐Purchase Ancillary Products and Services: An Application in...
Purpose – After the sale of a primary product, firms often have the opportunity to sell ancillary products or services in support of the primary brand. These add-ons or services may be offered in a...
View ArticleDoes Brand Name Imprinting in Memory Increase Brand Information Retention?.
This article introduces and explores the concept of brand name imprinting. Brand name imprinting is the process of creating and strengthening the brand name node in the brand memory network through...
View ArticleDoes Market Orientation Facilitate Balanced Innovation Programs? An...
There appears to be widespread agreement that optimal new product development programs require a balance between customer-led and lead-the-customer innovation practices. The former is associated with...
View ArticleEnvironmental Marketing Strategy and Firm Performance: Effects on New Product...
Recent studies on marketing and the natural environment have called for research that links environmental marketing strategies to the performance of the firm. This research operationalizes the...
View ArticleMarket Orientation and the New Product Paradox.
The extant literature shows that the strength of the market orientation–performance relationship decays as the terminal measure of performance shifts from new product success to profitability to...
View ArticleThe Complementary Effects of Market Orientation and Entrepreneurial...
Market orientation (MO) and entrepreneurial orientation (EO) are correlated, but distinct constructs. MO reflects the degree to which firms' strategic market planning is driven by customer and...
View ArticleThe Synergistic Effect of Market Orientation and Learning Orientation on...
Although a large body of research theoretically asserts a positive relationship between market orientation and organizational performance, fewer empirical studies demonstrate it using multiple and...
View ArticleThe Complementary Effect of Market Orientation and Entrepreneurial...
Market orientation (MO) and entrepreneurial orientation (EO) are correlated, but distinct constructs. MO reflects the degree to which firms' strategic market planning is driven by customer and...
View ArticleThe Effect of Radical Innovation in/Congruence on New Product Performance
Radical innovation is critical for many firms and for society. This research focuses on the impact of radical innovation congruence — the degree to which management values regarding radical innovation...
View ArticleEquity Analyst Recommendations: A Case for Affirmative Disclosure
The financial well-being of retail investors is impacted by the quality of their investment decisions. Inaccurate or misleading financial information that is misconstrued by investors to be reliable...
View ArticleMarket Orientation, Learning Orientation and Product Innovation: Delving into...
Many scholars now agree that market orientation is necessary, but not sufficient to facilitate the type of innovation that breeds long-term competitive advantage (cf. Dickson, 1996). In addition to a...
View ArticleThe Five-factor Model of Personality and Knowledge Transfer in the United...
Knowledge transfer has emerged as an important criterion in organizations for achieving a sustainable competitive advantage. While research has examined contextual determinants of knowledge transfer,...
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